CONSUMER MARKETING
AMOUR 781
Background
Amour 781, a leading retailer specializing in clothing for plus-sized women, approached our marketing team seeking a transformative strategy to enhance their online presence and drive revenue growth. Prior to our collaboration, Amour 781 struggled with ineffective marketing campaigns, resulting in a net loss. With a modest budget of $10,000 per month, they sought a partner to revitalize their marketing efforts and deliver measurable ROI.
Strategy
Comprehensive Channel Utilization
Spanning Google search, Google shopping, paid social media, connected TV and other relevant channels.
Targeted Campaigns
By crafting compelling messaging and visuals that celebrated body positivity and inclusivity, we aimed to establish an emotional connection with potential customers. We developed video ads featuring authentic testimonials, styling tips, and behind-the-scenes glimpses, showcasing Amour 781's commitment to empowering innovation in the competitive fashion industry.
Seasonal Promotions
We designed dedicated campaigns around Valentine's Day, Mother's Day, and Christmas which featured curated collections, limited-time offers, and themed content to capitalize on seasonal shopping trends.
Results
Significant ROI Growth
Amour 781 has experienced a remarkable turnaround, achieving a staggering ROI of 300% signaling the effectiveness of our strategies.
Budget Expansion
Amour 781 expanded their marketing budget from $10,000 per month to over $30,000 per month.
Specialty Holiday Success
Our holiday campaigns, including Valentine's Day, Mother's Day, and Christmas, delivered exceptional results, driving heightened engagement, sales, and brand visibility during key shopping seasons.
SAINT ALPHONSUS HEALTHCARE
Background
Saint Alphonsus Healthcare, a prominent regional hospital based in Boise, embarked on a transformative journey into digital marketing, enlisting our expertise to develop and execute comprehensive campaigns. With a focus on increasing patient growth and brand awareness, our team collaborated closely with Saint Alphonsus to establish a robust online presence and effectively promote its diverse range of healthcare services.
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​Strategy
Comprehensive Service Marketing
We collaborated with Saint Alphonsus to prioritize key service lines, including urgent care, emergency room care, oncology, trauma care, ENT, family medicine, delivery operations, pediatrics, cardiovascular, and neurology. Tailored marketing campaigns were developed to highlight the expertise and capabilities of each department, targeting relevant patient demographics.
Local Optimization
Leveraging Google Local and search campaigns, we ensured that Saint Alphonsus's 700+ locations and affiliated doctors were prominently featured in local search results. This localized approach aimed to connect patients with nearby healthcare services, driving foot traffic and appointments.
Recruitment Campaign
Recognizing the importance of recruiting skilled healthcare professionals, especially during the pandemic, we developed a dedicated recruitment campaign to attract nurses and other essential staff. This campaign highlighted Saint Alphonsus's supportive work environment, competitive benefits, and opportunities for professional growth.
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Results
Strong Patient Growth
Our strategic marketing efforts contributed to a 20% increase in patient growth for Saint Alphonsus, positioning the hospital as a formidable competitor against larger regional chains like Saint Luke's.
Enhanced Brand Awareness
Saint Alphonsus's expanded digital presence managed to reach 85% of their target market, bolstering brand awareness and recognition within the community while solidifying its reputation as a trusted healthcare provider.
Successful Recruitment
The recruitment campaign effectively attracted qualified healthcare professionals to Saint Alphonsus, filling over 200 open positions to ensure continued quality of care amidst the pandemic.
CREDIT UNION 1
Background
Credit Union 1 (CU1), a prominent financial institution serving greater Alaska, sought to expand its reach and increase market share by leveraging digital media channels. With a diverse portfolio of services including mortgages, HELOCs, credit cards, auto loans, student loans, as well as banking services, CU1 lacked an existing digital campaign strategy. Our marketing team was tasked with developing and implementing comprehensive digital media campaigns from scratch to promote CU1's services and attract new clients.
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Strategy
Comprehensive Campaign Development
Developing tailored digital media campaigns for each of CU1's product offerings, including mortgages, HELOCs, credit cards, auto loans, student loans, and banking services.
Digital Advertising Deployment
Implementing targeted digital advertising campaigns across relevant channels, including social media platforms (e.g., Facebook, Instagram, NextDoor Neighbor), search engines (e.g., Google), and display networks, to reach and engage target audiences.
Website Optimization
Enhancing CU1's website with optimized landing pages and user-friendly navigation to facilitate seamless customer journeys and encourage conversions.
Email Marketing
Leveraging email marketing campaigns to nurture leads, promote special offers, and drive engagement with CU1's products and services.
Performance Tracking and Reporting
Utilizing analytics tools to track key performance indicators (KPIs) and provide regular reports to CU1's marketing team, enabling data-driven decision-making and continuous optimization.
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Results
New Client Acquisition
The implementation of digital media campaigns led to a significant increase in new clients, with new client growth hitting 25% compared to previous periods.
Loan and Banking Service Expansion
CU1 experienced a 15% increase in new loans and a 30% increase in new banking services, reflecting the effectiveness of targeted marketing efforts in promoting specific products.
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Positive ROI
The campaigns delivered a 200% positive return on investment in the first quarter, demonstrating the effectiveness of digital media marketing for CU1.
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