B2B MARKETING
Background
Vado Mobility aimed to launch a comprehensive commuting app that would streamline tolling, parking, and public transportation services. The app, tied to Vado's proprietary tolling hardware, would enable users to pay tolls and parking fees seamlessly across Washington state. To drive app downloads and increase their user base, Vado partnered with us to develop and execute a digital media campaign targeting businesses and their commuters, particularly essential workers, hospital staff, and WSDOT employees, during the pandemic.
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Strategy
Audience Research
Conducting extensive audience research to identify target commuter segments, their communities, traffic patterns, and commuting habits.
Integrated Conversion Campaign
Developing an integrated campaign titled "SYNC UP SEATTLE" to drive conversions to the Vado app, leveraging a dedicated website, social media channels, and in-app marketing.
Geo-targeted Advertising
Utilizing geo-targeting strategies to reach commuters in specific locations and target areas with high traffic volume and commuter activity.
User Engagement
Implementing engagement tactics such as in-app messaging, push notifications, and email campaigns to educate users about the app's features and encourage app usage.
Performance Monitoring
Continuously monitoring campaign performance metrics such as app downloads, user engagement, conversion rates, and optimizing strategies.
Results
Increased App Downloads
The "SYNC UP SEATTLE" campaign successfully drove thousands of new downloads of the Vado app among target commuter segments, surpassing initial download targets.
Growing User Base
Vado acquired over 5,000 new users as commuters adopted the app for tolling, parking, and payment services across Washington state.
Positive User Feedback
Users praised the app for its ease of use, convenience, and seamless integration with Vado's tolling hardware, contributing to word-of-mouth and user retention.
Pilot Success
The pilot phase in Washington state proved successful, providing valuable insights and feedback to inform future app enhancements and marketing efforts before a nationwide launch that got approved due to the initial pilot.
CRADLE POINT
Background
CradlePoint, a pioneer in wireless WAN and private cellular solutions, enlisted our marketing expertise to enhance its B2B outreach targeting IT professionals, particularly decision-makers like CTOs. With a focus on educating the industry about its cutting-edge technology, CradlePoint sought to elevate its brand visibility and drive sales growth. Our team collaborated closely with CradlePoint to develop and execute a strategic marketing campaign tailored to the unique needs of the IT sector.
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​Strategy
WANNOVATION Contest
To foster engagement and encourage interaction from IT professionals, we conceptualized and launched the WANNOVATION contest. This initiative invited participants to submit pictures of their WAN setups, leveraging gamification to generate interest and drive brand awareness within the target audience.
Educational Content
Recognizing the importance of industry education, we collaborated with CradlePoint to develop and promote white papers, case studies, and downloadable resources. These materials served to inform and educate IT professionals about the benefits and applications of CradlePoint's solutions, positioning the company as a thought leader in the field.
Targeted B2B Campaigns
Leveraging data-driven insights, we crafted targeted B2B marketing campaigns aimed at reaching IT decision-makers across various channels. Through strategic messaging and precise targeting, we aimed to deliver relevant content to the right audience segments, driving engagement and fostering relationships with potential clients.
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Results
Sales Growth
Our strategic marketing initiatives contributed to significant sales growth for CradlePoint, both in terms of revenue and client acquisition. The company experienced a notable increase in demand for its wireless WAN and private cellular solutions, solidifying its position as a leading industry provider.
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Industry Recognition
CradlePoint's innovative approach to marketing and technology garnered attention within the industry, positioning the company as a pioneer in wireless connectivity solutions. This recognition ultimately led to CradlePoint's acquisition by Ericsson, marking a significant milestone in the company's journey and affirming its status as a trailblazer in the tech sector.
MATANUSKA TELECOM ASSOCIATION
Background
Matanuska Telecom Association (MTA), a leading telecommunications provider, sought to expand its business client base and promote its range of services tailored to meet the needs of local businesses. With offerings including internet, Ethernet, voice collaboration, and IT services, MTA aimed to position itself as a reliable partner for businesses looking to enhance their technology infrastructure. Our marketing team was enlisted to develop and execute a comprehensive B2B digital media campaign to drive awareness and generate leads for MTA's business services.
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Strategy
Targeted Audience Segmentation
Identifying and segmenting business audiences based on industry, company size, and technology needs to deliver personalized messaging and offers.
Content Development
Creating compelling ad creatives, landing pages, and marketing collateral highlighting the benefits and features of MTA's business services, focusing on reliability, security, and scalability.
Business-Specific Landing Pages
Developing dedicated landing pages tailored to different business services, providing relevant information and clear calls-to-action to drive conversions.
Performance Tracking and Optimization
Monitoring campaign performance metrics such as click-through rates, conversion rates, and cost per acquisition, and optimizing strategies to maximize ROI and lead generation.
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Results
Significant Business Growth
The B2B digital media campaign led to a remarkable 22% increase in MTA's business client base, demonstrating the effectiveness of the marketing efforts in attracting and acquiring new business customers.
Improved Brand Awareness
The campaign raised awareness of MTA's business services among target audiences while reaching over 85,000 decision makers, positioning the company as a reliable partner for businesses seeking telecommunications solutions.
Positive ROI
The campaign delivered a positive return on investment (ROI) of 250% as every $1 invested brought in $2.50 in new revenue generated in their business unit.
