Hi, I'm
Matt Davidson

I've worked in the digital marketing space my entire career. I began by creating and launching websites while marketing campaigns for small businesses. Shortly after, I joined Microsoft to help advertisers launch on their newly created advertising platform. With a desire to create campaigns outside of just the Microsoft Advertising Platform, I launched a consulting firm called Sovo Media. After a few years, our firm was acquired by a sizable PR firm called Strategies 360 who tasked me with building out their digital media group.

 

I've been fortunate to work on hundreds of campaigns across a diverse portfolio of clients while growing my digital team and having over 50 strategists, media buyers, designers, analysts and web developers at my disposal. 

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My role typically involves developing proposals, pitching new work, creating strategy, running marketing audits, overseeing media buying and determining KPIs for tracking purposes. 

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While I've worked on campaigns spanning dozens of industries, I've put together some examples of my work across the types of campaigns that I tend to work on with the greatest frequency.  

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Click on any icon to see some of the marketing campaigns I've launched in the following industries: consumer, b2b, advocacy, education, non-profit and politics.